About Jean-Louis Sohet
My professional experience is mainly in: •Director of Customer Development Group Danone : Actimel launch •Director of Central Purchasing Carrefour •International Marketing Manager Divisional Alpro •Sales Excellence Manager Divisional Alpro Europe •Guest lecturer at EPHEC Business School •Senior Consultant Brand Experience Group :Optimize marketing Investment My main passions lie in: The current global crises are changing people's priorities . What I am going to eat and where I am going to get it are intimately linked. They are also concerned about the regeneration of agricultural soils, biodiversity, hunger and animal welfare, and reducing their ecological footprint.These trends are driving the demand for vegan, organic and natural alternatives. At the same time, the rise of digital marketing tools is enabling them to become more informed: they are changing the way they choose, inform themselves, eat and consume differently. This change is an opportunity for retailers and brands to reinvent themselves: to reinvent the way they conduct their efforts. The idea of mass branding with a mass promotion approach to drive consumption has become less effective. As a farmer's son and a passionate retailer of food trends, there is an urgent need to reallocate and integrate all resources to optimise the coherence between the whole supply chain, the catman and the brand's marketing. The Key Prospects is our common source of our future. Jean-Louis can help you drive this change for your organisation. |
Jean-Louis Sohet |